Flower Somm Training
Home Party Video
Take OUR TEAM to YOUR PARTY!
- Ask friends and family to get 8 to 15 people together (ideally outside of your personal network).
- Talk about home wine parties with colleagues or customers of other jobs you might be involved in and find out if they would have an interest.
- Talk about flower wine everywhere and how great it is. Many people like to take social credit to introduce something new and good to their social network.
- At the end of every party ask the people if any of them would like to host a party have you bring the Florvino flower wine team to their home.
- Let the party host know in advance what he/she gets as part of the sales at the party
- Ask the host to have wine glasses available. If the host does not have enough wine glasses, suggest she asks those invited to bring their favorite wine glass for the evening. You can also purchase a set of 12 glasses on Amazon for around $24 and take those with you to all your parties.
- Make sure the hosts knows you need a large screen television and will have enough seats available that can see the screen. Check with the hosts if Youtube is available on their television. If the host does not have a smart TV bring your laptop and and HDMI cable. Check with the hosts that the TV has an HDMI port.
- Make sure all your wine is pre-chilled. Fridge chilling is best. Chilled does not mean ice-cold. If the wine is too cold it will reduce the flavors and affect sales negatively.
- Ask the host in advance to have an area in mind where you can take orders after the presentation and tasting. What tends to happen after you finish is that everyone will start to socialize. If you have a pre-determined spot for orders you can let everyone know to come and visit you at that spot to place their order.
- Make sure to have your cell phone fully charged and ideally a back-up tablet or the like with you to take orders.
- Ask the host for the wifi password and login before your start.
- Set the TV up ready to start the video and make sure you are familiar with the remote.
- Introduce yourself and share what you like about the product and our story.
- Then let the audience know that you actually have brought the Florvino team with you, including their wine maker and will introduce them.
- Start the video. This is the link to the actual video: https://www.youtube.com/watch?v=PpaPHhgBtnw
- At 6:23 you stop the video and let everyone know you will give them the first tasting which is Jasmine flower wine. Then tell them that before you are giving them the sample you are going to ask something very difficult: You will give them a sample of wine but they are not allowed to touch it (that always gets smiles on peoples faces). Then let them know that the reason is that the Florvino team is going to teach them how to do a real wine tasting and it is much easier to learn that if there is still something left in the glass. Tell them to follow through the tasting and do what they see the characters do. Pour the wine, tell them what it is and what the characteristics are, but don’t talk about the food pairings just yet.
- Continue the video and at 7:00 make a swirling movement with your hand so that everyone starts to swirl their wine.
- Stop at 7:38 and talk more about Jasmine and specifically share all the food pairings.
- Next tell them that while they can enjoy the rest of Jasmine you are going to take them into the fields to witness the harvest. Continue the video.
- At 12:05 make another stop. And give a sample of H (Glory) and talk about it. Then continue the video about the harvest.
- At 14:13 make your next stop and talk about Dande. Include all the food pairings and the cocktail recipe for the Danderita. Then continue the video by talking people into the wine cellar for the wine production.
- At 17:58 make your next stop and talk about Wild Rosy and include all the food pairing and the Wild West Rosy cocktail. Then continue with the actual process of fermentation.
- At 21:14 make your next stop and talk about Peaches. Include all food pairings and some cocktails. Then continue to the actual bottling process.
- At 23:00 make you next stop and talk about the cowboys sangria: YeeHaa!
- Then ask for any questions. Then talk about pricing, the wine club, shipping and how people can become wine wizards and share wine, have fun and make some money. Also tell them that if they want to host their own wine party to come and see you after the presentation. Make sure to stress that an adult has to be present to sign for the package and if there is not always an adult at home to select pick-up at nearby location. UPS will then deliver there and they will receive a message that their package is ready to be picked up.
- Then tell them you are going to let the Florvino team say goodbye and let the video finish.
- Have measured pour spouts it makes it easier to pour while you are talking and make sure everyone gets the same volume. For parties we suggest 1 ounce per taster to go from one section of the presentation to the next. However, you decide how to use your tasting bottles, you can also opt to pour half an ounce. We expect that for a home party tasting pours of less than ½ ounce would negatively impact sales. You can buy those on Amazon among other places.
- Talk while pouring
- Remember you are the expert. Don’t ask people for their opinion, everyone has a different palate. Talk about the food pairings, technical aspects, awards, cocktails. With Dande mention it has been served by Michelin star restaurants in Europe and talk about the harvesting of the dandelion flowers.
- Watch all the videos of the tasting notes of each of the wines here: https://florvino.wine/wines/
- At the end of the video, before the team says goodbye talk about the anti-oxidants and why you like our flower wines so much. Present the price structure. Talk about the discounts and wine club and that the minimum order is 3 bottles (due to the shipping cost being too high for smaller shipments).
- Tell people there are two ways to place the order, (1) on their cell phone and (2) you can take their order and process it on your phone/tablet for them. Tell them they get an extra discount for ordering there at the end of the party vs when they order later online and that the orders also determine the gift the host will receive. Ask a show of hands of who is comfortable placing the order on their phone. Talk this group first of how to get to your landing page and place the order their and ask the rest to come and see you at the predetermined spot shortly after the presentation so you can place their order.
- When placing the order for people it is imperative that you use an incognito window every time to open your own landing page on your device. If you forget to do that the sale will not be allocated to you by the system and we have no way of correcting that.
- Open an incognito window, go to your landing page, take the order, complete billing, shipping and payment. Order and close the window. For the next customer do the same.
- Once all orders are placed, check in your dashboard the results and get the host the coupon which the host can use immediately towards a purchase.
- Collect as many contact emails and phone numbers as possible for follow-up.
- Before you leave, ask if anyone else would be interested to host a party.
- Say goodbye to everyone when leaving and leave some business cards behind or have people save your QR code.
- Follow-up 10 days to 2 weeks after taking the orders to make sure everything arrived well.
- Again ask if they would be interested in hosting their own party
- Ask people to use your landing page when they want to place their next order
- Reach out after 2 months again with the same questions. Ask if they enjoyed the wines and if they would like to place their next order.
- Before you reach out, check if they placed re-orders already. If they did, give them a call or send them a text and thank them for their order. Ask if they would want to host a party of would know of anyone who would.